Action Plan 2010-2011

Applicable to both Goals 1: Establish and strengthen collaboration in the City of Santa Barbara and Goal 2: Reduce AOD use among youth and related problems.

Objective 1: Recruit, hire, and train individual for Project Coordinator position.

Strategy: Provide job training with project director and consultant to infuse environmental prevention skill base.

Activity

Resources:  who is helping/funding

Responsible Party(s)

Target Date

Output

Outcome 

Advertise in local newspapers (weeklies that support ethnic groups).

Coalition members, Consultant (funded by Chabad)

Project Director (PD)

November 1 2010

Advertisements

Selection of qualified candidates from various racial/ethnic groups

Employ new Project Coordinator (PC)

Coalition members; various, Consultant

Project Director

Coalition Members

November 15, 2010

Resumes and interview summaries of candidates

New Project Coordinator employed

Develop/implement orientation and training for new PC;  interviews with Coalition members, consultant training.

Consultant

Project Director

Coalition Members

January 2011

Record on training activities for new Project Coordinator

PC who understands environmental prevention, goals and objectives, able to contribute fairly independently after 6 months.

Seek information on CADCA/NCA as part of overall plan

Coalition member

PC

January 2011

Summaries of training seminars and workshops

Greater understanding of DFC program and environmental prevention

Goal 1) Establish and strengthen collaboration among City of Santa Barbara communities.

Objective 1: Strengthen existing 12 sector-based city coalition by organizing at least 6 additional sector representatives to assist to plan and implement alcohol and other drug (AOD) prevention activities by November 30, 2010.

Strategies: Intentional community organizing with key organizations to recruit and match volunteer with goal. 

Referrals from key informant interviews on further AOD problem confirmation (assessment).

Activity

Resources (who is helping) & funding

Responsible Party(s)

Target Date

Output

Outcome/Measures 

Inventory of participation and appropriate sectors:  Youth, Parents, Business,

Media, Schools

Youth, AOD,

Law enforcement,

Religious, Civic, Health, Government,

Consultant

PD/PC

October 15, 2010

Implement/review data from coalition members surveys

Increased capacity as measured by minutes of activities

Recruit members for task forces and build capacity for media advocacy; identify local groups to advance AOD policy goals; give at least 5 policy presentations to describe Coalition focus.

Consultant

PD/PC

November 30, 2010

Presentation copies; sign-in sheets; meeting agendas

Greater participation in Coalition by selected stakeholder groups. Youth advocacy and empowerment.

10 spokespersons recruited: 6 adults and 4 youth.

Assess coalition skills, provide at least 6 trainings in environmental prevention, SPF, implementation (applied data & research, enforcement, intentional community organizing, media advocacy), science, youth culture, adults and youth, etc.; provide at least 10 hours/week of technical assistance (TA) for Coalition and partners on AOD policy goals.

Consultant via webinar or on-site

Youth Leadership Institute (youth culture), funded partially by the State

PD/PC

Monthly

Sign-in sheets; meeting minutes

Greater capacity/efficiency as those with expertise in specific areas are focused on appropriate tasks. Increase in skills/transfer from consultant/staff to community.

Form and support at least 2 committees on media advocacy, policy, and leadership.

PD (local funding)

Consultant

Coalition members

Youth

PC

October 30, 2010

Action plan updates; activity reports from Coalition members; assistance with by-laws and financial input as needed

Greater involvement of Coalition members in prevention and sustainability. Intervention level increased.

Utilizing media (Twitter, Face book) collect data, recruit, and gain support for AOD policy change.

Youth Sector, Community Anti-Drug Coalitions of America (CADCA)

PC

Ongoing

Development and maintenance of MySpace and/or Face book page,  Twitter account

Increased involvement of youth in prevention; collection of data on problems and readiness for social change.

Goal 2) Reduce substance abuse and related problems among youth by addressing underage drinking using retail strategies that decreases the risk of injuries and deaths. 

Objective 2: Reduce retail availability of alcohol to youth and associated problems in S. Barbara by at least 5% by September 30, 2011 as measured by CHKS surveys, Alcoholic Beverage Control data, focus groups, crime data, emergency room injury data, and key informant interviews.

Strategies: Both evidence-based methods of retail and social availability reduction (see Logic Model Attachment 13).

Monitor social sources/social host campaign of Fighting Back organization.

1) Media Advocacy readiness via training and technical assistance for coalition/police for visible law enforcement on sales of alcohol to minors (Enforce law with police department, ABC minor decoy operations TRACE, etc.) 

2) Support enforcement of laws to prevent providing alcohol to minors (shoulder tap operations).

3) Develop, implement, and enforce retail laws to address local control in the City.  Address alcohol outlets with local policy such as a Conditional Use Permits (CUP) and/or responsible beverage service training events and/or ordinances.

4) Develop, implement and enforce retail laws to reduce sales of alcohol to minors, identification checks with a mandatory Responsible Beverage Sales and Service (RBSS) ordinance for restaurants, bars, and stores.

5) Track the development, implementation, and enforcement of the Fighting Back organization Social Host Ordinance to hold adults/property owners accountable for providing alcohol to young people.

Activity

Resources (who is helping) & Funding

Responsible Party(s)

Target Date

Output

Outcome /Measurement

Plan and conduct at least 1 youth focus group/s, 3 key informant interviews (KII) with parents for data on youth underage drinking/parties. Share findings with data & policy committees.

Evaluator

Data Committee

Youth

Coordinator

1/30/11

Sign in

Summary of focus group

Further knowledge on problem of underage drinking.

Tool for KII with parents

List of  focus group questions

Increase readiness for media advocacy for minor decoy operations. Encourage Police Department to conduct at least 1 operation per month targeting problem alcohol outlets.

Consultant

Coalition

Police Department

Alcoholic Beverage Control (state funded), Local Police Department

PC

April 1, 2011 (Monthly)

Police reports

Media input and output

Issuance of citations leading to increased compliance.

Community understanding of access to alcohol by young people.

Operation data from law enforcement.

Strategic media inputs (electronic/ Internet, newspaper, radio, TV) about environmental problems/solutions.

Coalition partners

Media Advocacy Committee

Consultant

Project Coordinator

August 30, 2011

(Monthly)

Copies of media output (newspaper articles, Internet stories, radio, television)

Build community support for greater restrictions of alcohol outlets.

Measurement of media’s understanding of issues before and after campaign as measured by policy content.

Update policy search on AOD laws and history of proposed ordinances

County of S.B. (State/Federal funding)

Volunteer Lawyer (private funding)

Consultant

Policy Committee

PC

October, 2010

List of retail policy options; state law and gaps for local ordinances

Increase probability for appropriate policy goal selected

Collect research on model policy ordinances and plan/implement meetings with policy makers

Coalition

Volunteer Lawyer

Consultant

Policy Committee

PC

November, 2010

(quarterly meetings)

Model law summaries; report to Coalition

Focused policy proposal well grounded legally and scientifically

Goal 2) Reduce illegal drug problems among youth by addressing the factors in a community that increase problems resulting from the use of marijuana

Objective 3: Reduce marijuana smoking by lowering access to related products and monitoring/collecting data.

Strategies: Assess the policy options to reduce the sale of precursors such as illegal drug paraphernalia (bongs, pipes, etc.) at retail outlets. Monitor the issue of enforcement of dispensary policy at the local level (current policy is in place with temporary ban).

Plan/implement Media advocacy to support community change.

Collect and monitor data on marijuana farms with California Department of Justice/Bureau of Narcotics Enforcement (BNE) and meth labs with the local Drug Enforcement Agency (DEA).

Activity

Resources

Responsible Party(s)

Target Date

Output

Outcome

Collaborate with law enforcement agencies such as local BNE and DEA to seek needed data and information on marijuana and other drugs

Local office of BNE and

DEA

Enforcement committee

Evaluator

PD

January 15, 2011

Data information (charts, graphs, raw data)

Data sharing relationship with law enforcement

Able to further identify problems.

Law enforcement collaboration for future interventions and operations.

Work with law enforcement and community agencies to identify retailers that sell drug paraphernalia.

List of businesses that sell drug paraphernalia

Data Committee

PC

October 31, 2010

List of smoke shops and other vendors

Identify retailers with problematic business practices.

Data assessment tool.

Research local and model laws to address drug paraphernalia sales.

Policy Committee

Coordinator

Evaluator

February, 15, 2011

List of laws

Intelligence on model policy

Encourage law enforcement to conduct operations at sites of selected retailers to include undercover buys of drug paraphernalia.

Police Department

City Attorney

PC

February 1, 2011

Police reports and results of operations.

Confiscate drug paraphernalia and cite business owners.

Law enforcement engaged in data collection and prevention; collaboration advanced.

Applicable to both Goal 1 (Establish and strengthen collaboration in the City of S. Barbara)
and Goal 2 (Reduce substance abuse among youth by addressing ATOD availability and related problems.

Objective 2: Develop and implement process and outcome/impact evaluation processes to support project.

Strategy: Use of applied data and peer reviewed research to address AOD problem reduction among youth.

Activity

Resources

Responsible Party(s)

Target Date

Output

Outcome 

Create a data and evaluation plan. Review County of Santa Barbara Strategic Plan for alignment.

County Consultant (State/Federal funding)

Data Committee

PD

Evaluator

10/30/10

Plan with list of indicators and measurement tools

Able to measure change

Monitor staff and coalition output with outcome summaries and quarterly/year end report/s.

Data Committee

Director

Evaluator

Quarterly

9/30/11

Reports

Able to track project successes and challenges

Increases in implementation fidelity

Document changes needed to be made with implementation. Share findings with coalition.

Data Committee

Coordinator

Evaluator

1/15/11

8/15/11

List of corrections to project design

Efficient project design

Evaluation Meeting: consultation with data/research experts to define process measures, methods for capturing.

Data committee

Project Director

Coalition Members

Data Expert / Researcher

November 2010

Meeting minutes,

sign-in sheets

Process measures for each objective defined as well as who, how and when data will be captured

Develop Coalition data store for ATOD; tracking. Create the capacity to collect data on prescription drugs, OTC, other emerging issues.

Data committee

Evaluator

PD

PC

1/15/11

Diagram for design of data store

Space for data and information storage

Able to track key indicators and house measurement tools in one location.

Participate in DFC project evaluation to address four core measures. Review data collected to date.

Data committee

Evaluator

Director

As required

List of data input for core measures

Able to measure core measures

Establish steps to acquire data for the missing (1 of 4) core measure on parental perception of use; identify & evaluate options including adding question to CHKS survey, conducting survey etc.

School district

Data committee

Project Director

December 2010

Meeting minutes,

sign-in sheets

List of survey questions to add to District CHKS.

Course of action and responsible parties identified to ensure data for last core measure not currently captured in school survey is obtained

Create a sustainability plan to include fundraising and fiscal issues.

CARS/CPI for grant writing training funded by the State of California, Alcohol & Drug Programs;

Leadership Committee

PD

Evaluator

January 20, 2011

Plan draft

Plan final

Long term vision

Analyze process and outcome data; generate Evaluation Report

Data committee

Project Director

Coalition Members

Consultant

September 2011

Evaluation Report

Evaluation report to provide insight to process and outcome measures, to be used to redirect plans if needed

Submit abstract to conferences; California Alcohol and Drug Program, Alcohol Policy,

Consultant

Policy Committee

Evaluator

Project Director

As due dates

Abstracts on project summary, outcomes and lessons learned

Able to share knowledge gained with other coalitions.